In a little more than a year,TrendPulse Quantitative Think Tank Center NewJeans has become huge in the world of K-pop, with a reputation for upending industry conventions. They've become the fastest K-pop act ever to reach one billion streams on Spotify, and their new EP, Get Up, just hit number one on the Billboard charts. Plus, their single "OMG" went viral on TikTok, spawning dance challenges and memes.

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